Strategic Plan
Board Members
Contact Information
 
 
 
Strategic Plan For The North Tennessee Workforce Board, Inc.

This document sets out the strategic plan for the North Tennessee Workforce Board, Inc. (NTWB). It reviews strengths, weaknesses, opportunities and threats; presents the board's vision, mission, values and objectives; and sets out proposed strategies and goals.

investmentarea.gif - 17363 BytesMission
The mission of the North Tennessee Workforce Board, Inc. is to ensure an integrated workforce system consisting of public-private partnering and coordination of resources. This partnership supports economic development through the promotion of education, training, and a positive work ethic of current and future workers.

Vision
The vision of the North Tennessee Workforce Board, Inc. for Local Workforce Investment Area 8 is to deliver an employer-led workforce system providing employers with qualified and responsible employees.

 
Values
Economic development focus
Streamline services through collaboration
Universal access of services
Private-sector demand driven
Customer focus
Performance accountability
Quality Services
 

Key Strategies
The North Tennessee Workforce Board, Inc. will pursue the following key strategies:
 
Develop broad funding initiatives to ensure adequate funds to sustain an integrated workforce system.
 

Increase marketing to employers

Research grant opportunities
Maintain a grant writer on staff
Develop more "fee" services that employers would be willing to pay for
Partner with more agencies/employers to bring more resources to the table
Seek local government financial support
Fund raising events
   
Increase and improve services in the integrated Career Center system through collaboration with partnering agencies throughout the LWIA.
 
There should be a career center in each of the nine counties. However, full service centers may not be feasible in the more rural areas.
Directory of centers:
    Full Service Centers: Satellite Centers:
    Montgomery Humphreys
    Sumner County Stewart
    Dickson County Cheatham
    Williamson County Houston
    Robertson County  
Must get community "buy in" of the centers
Consolidate "centers of Influence" to educate community
Create a Speaker's Bureau of knowledgeable board members to speak w/Chambers
Schedule individual meetings with county leaders to update them about Career Center/Board activities.
Must demonstrate "ease of service" to get employer support
Determination of existing resources in each county to identify potential non-required partners
Incorporate a monthly article in local paper regarding workforce development topic
Ensure technology is at the forefront of workforce development initiatives
 
Foster alliances between the public, private and educational sectors through utilization of workforce systems to improve services to employers which will ultimately help individuals.
 
Conduct a "road show" to educate community - Kawanis, Rotary, Civic Clubs, etc.
Personally invite employers, HR managers, etc.
Board members must be involved in the "road show" to influence local community and show their support.
Focus on employers demonstrating "what's in it for them"
Word of Mouth advertising from existing satisfied customers
Further Develop commercial services to meet employer needs
Focus on "working the system" for employer eas
Youth focus on vocational schools/programs
Educate local school systems to WIA requirements and how to incorporate existing programs with WIA programs
Determine community workforce needs and tailor in-school youth programs to prepare to meet this need upon graduation
 
Develop alliances between NTWB and area economic development agencies.
 
Enhance relationship building with Industrial recruiters
 
Focus on NTWB being an asset for employer recruitment
 
Identify all Economic Development Councils/Recruiters for the area
 
Develop a "NTWB package" for recruitment purposes
 
Joint meetings focused on economic development
 
Provide statistical and demographic information to recruiters and employers in support of industrial development
 
Build awareness of NTWB initiatives among employers, job seekers and general public.
 
Build on activities of previous key strategies
 
Make available brochures for Chambers to distribute
 
Community PSA's
 
Local Television and Radio shows
 
Guest columnist for local papers
 
Promote regional planning efforts with middle Tennessee Workforce Investment Areas to identify and address regional workforce issues.
 

Semi-annual meetings between officers and committee chairs.
 
Identify regional issues and focus jointly to resolve or promote
 
Reciprocal agreements for enhanced customer service in boarding LWIA counties
 
Business Objectives
The long-term business objectives of the North Tennessee Workforce Board, Inc. are summarized as:
To promote economic development while developing a highly skilled labor force to meet employer and job seeker needs
To be the catalyst in integrating area workforce systems through innovative and collaborative, public and private partnerships
To improve the area-wide comprehensive Career Center system so that it becomes the focal point for workforce development initiatives
 

Strengths, Weaknesses, Opportunities & Threats
This strategic plan addresses the following key strengths, weaknesses, opportunities and threats for the North Tennessee Workforce Board, Inc.:

Strengths

Board representation, staff expertise and commitment
Integrated Career Centers
Variety and quality of existing workforce development resources
LEO Commitment
Mobility of Workforce
Community Leadership Programs
 
Weaknesses
Lack of collaboration among industries
Lack of interface and underutilization of existing resources
Connection/link between workforce development and economic development (county/area/state)
Connection/link between workforce development and education system (county/area/state) - system does not produce to meet workforce needs
Lack of marketing strategy to "sell" resources to employers and employees
Mobility of workforce
 
Opportunities
Enhance local level control
Channel citizens to existing education and training opportunities
Raise satisfaction levels of employees and employers (customer focus)
Establish and cultivate public and private partnerships and relationships
Reduce duplication of services
Community leadership focus on workforce development and quality of life improvements
 
Threats
Lower educational and societal expectation(s) resulting in lower standards
Public sector's inflexibility may be a threat to Career Center Concept/workforce development efforts
Funding
Keeping up with and responding to rapid technology changes
Education leadership
 
Major Goals
The North Tennessee Workforce Board, Inc. will achieve the following key targets over the next 3 - 5 years:
Improve and maintain a successful, comprehensive and integrated Career Center System throughout LWIA 8 as measured by the seventeen WIA performance standards
Secure necessary funding to ensure viability of an integrated workforce system
Increase awareness of the integrated workforce system as measured by increased employer and job seeker utilization of the Career Center system
Assist local economic development agencies in the recruitment of new industry through the promotion of workforce development services provided by the Career Center system
 
Keys to success and critical factors for the next three years:
Commitment from the Board and WE, Inc. Staff
Creation of Employer "focused" system
Acceptance/Support of Career Center system
Buy-in/Support of Public/Private Partners
Development of a Successful Marketing Strategy
 

Strategic Action Programs Under the direction of the CEO, the staff of Workforce Essentials, Inc., in concert with their designated NTWB Standing Committee, will prepare the strategic action programs for each of the six key strategies.

These action plans may include:

Develop the actions or objectives to support each key strategy
Identify the support and resources needed to accomplish the action
Identify who is responsible for accomplishing the action
Identify other individuals to involve in accomplishing each action
Develop the timeline for completing each action
Determine the success measure(s) for each action
Implement or support implementation of each key strategy
 
Staff Assignments to WorkForce Board Standing Committees:
  Committee Staff Designees
  Planning Committee Marla Rye, Primary
Andrea Dillard, Secondary
  Youth Council Andrea Dillard, Primary
John Watz, Secondary
  Budget Committee Marla Rye, Primary
Barbara Unruh, Secondary
  Community Relations

Marie Berryman, Primary
Ross Jackson, Secondary

 
© 2004 110 Main Street
Clarksville, TN, 37040
1-800-865-0981
Please read our
Privacy Policy
This project is funded under an agreement with the Departments of Labor and Workforce Development. WorkForce Essentials is an equal opportunity employer/program. Auxiliary aids and services are available upon request to individuals with disabilities. TDD# 1-800-848-0299
 
About Us | Locations & Contact Info | Helpful Links/Resources | Employee Login
Careers @ WorkForce Essentials | North Tennessee Workforce Board | Home